Advisory | Pre-Development
Pre-Development work is about building clarity before development commitment. This work often feels ambiguous to property owners, brings out early questions, uneven information, and its share of uncertainty while decisions often need to be made before certainty is possible. To bring clarity to this stage, we structure pre-development advisory work into distinct phases. Each phase represents a different level of inquiry, commitment, and clarity allowing clients to engage deliberately, pause when needed, or proceed with confidence.
Phases describe how we work together, not rigid packages or fixed scopes. Each phase:
  • Has a clear purpose
  • Answers a specific set of questions
  • Can stand on its own
  • Can lead naturally to the next phase or to a pause
Phases are designed to reduce uncertainty step by step, without assuming that every project must advance all the way to development.

Phases vs. Subject Area analysis

  • Phases are engagement stages.
  • Subject Area analyses are types of work.
During any phase, one or more types of analysis may be performed, such as: The same analysis may appear in different phases but at different depths and for different purposes. This distinction allows scope to scale appropriately with project complexity.

The Three Pre-Development Phases:

EXPLORE - Understanding what may be possible
ASSESS - Reducing uncertainty and identifying risks
DEFINE - Establishing clear development directions

Not every project needs to move through all phases. Clients may:

  • Engage in a single phase
  • Pause after any phase
  • Return later to continue
  • Decide not to proceed at all
Each phase is structured to deliver standalone value.
Pre-Development